- Creative & Engaging Content
- Dedicated Social Media Manager
- Regular Reporting & Strategy Meeting
A Creative Social Media Agency
Social media is a densely populated planet. There are people with their stories, Your brand has its own story. As a social media marketing agency, find crucial resonances in the two, and create, curate and post content that builds, highlights and nurtures a bond between the like-minded.
We craft content that reflects your brand personality and attracts people who love, care and share about you. We do this with a mix of proven methodologies, experiments and sophisticated tools like Buffer, Hootsuite and Sprout Social.
We chalk out a concrete social media strategy that produces results for your brand, be it through organic social media, paid advertising, influencer marketing or a blend of all three. Depending on your goals, budget and timeline, we tailor a cohesive strategy and execute it to drive growth.
Blueprint for Social Media Management
1 Social Media Research & Strategy
Social media strategy requires vigorous research & analysis. We create your ideal marketing persona, analyze your key competitor's social media campaigns, and perform an in-depth social media audit of your existing work (if any). Then we develop a social media strategy plan along with goals and KPIs to track.
2 Social Media Optimization
Optimizing your social media handles helps your brand in the long run to showcase your brand values and culture. We optimize brand name, username, profile picture, bio, CTA, highlights, keywords and each factor of every handle. We ensure that your accounts are appropriate both channel-wise and device-wise.
3 Content Ideation & Creation
Social media algorithm rewards the channels that offer valuable, relevant, consistent and unique content. We ideate and create all types of content - Reels, Videos, Carousels, Single Creatives, Stories etc. Our content ideas include trending topicals, educational, contests, sweepstakes, entertaining, salesy, user-generated content, festival wishes etc.
Social Engagement & Brand Amplification
4 Community Management
If you have a community of admirers, followers or a customer base on social media, our team can help you maintain consistent, warm and personal communication in your unique brand voice. We have trained professionals to take care of your customer service on Instagram, LinkedIn, Facebook and X.
5 Influencer Marketing
When experts in their fields advocate your brand, products or services to thousands of their followers on social media, you experience the power of influencer marketing. We work closely with a string of influencers across industries, who can give a big boost to your social outreach with high-quality, relevant, and relatable content.
6 Brand Reputation Management
We offer complete monitoring of your brand's social reputation. We closely monitor your brand mentions, comments, and reviews across every social media platform. Our Online Reputation Management (ORM) team takes proactive measures to address any negative sentiments.
Going Beyond with Meta Ads
7 Social Media Advertising
Facebook and Instagram (Meta) are mines of data that can be harnessed for targeted advertising on social media. We are well-versed in extracting actionable insights from this data to plan campaigns and create ads that convert followers into paying customers. Be it long-term campaigns or short-burst event promotions, we know how to create buzz with paid social media advertising campaigns.
8 Performance Tracking
Our data analytics team measures goals & KPIs like Reach, Engagement, Profile Visits, Follower Growth etc. with tools like Meta Insights, YouTube Analytics, and Buffer. Every Social Media Marketing activity we make is accounted for and its results are measured. We share regular reports and action plans with you.
9 Social Media Consulting
We work with your in-house teams across departments – marketing, sales, and HR - sharing actionable tips and tricks on how to leverage social media to hit their goals. We also provide training on how to use the latest social media tools and frameworks to level up your in-house social media efforts.
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